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SEO

Search Engine Optimisation is the process of refining your website to make sure it ranks well for keywords and phrases that are relevant to your business and industry. The aim of SEO is to get people to your site and, ultimately increase your revenue.

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links,is another SEO tactic.The process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

 

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